San Bruno · San Mateo County

Sell your San Bruno or San Mateo County home with a strategy, not a guess.

I'm Nestor Icaza, a Peninsula-born real estate broker. For single-family homes and two- to four-unit properties, I prepare a personal valuation from recent comparable sales, then outline the improvements worth making, your projected net proceeds, and a strategy for bringing the property to market.

Prepared personally, not generated by an algorithm. Complimentary, with no obligation to list.

CA DRE #02000633 Broker with eXp Realty of California Licensed since 2016 650.551.9899
Nestor Icaza, San Bruno and San Mateo County real estate broker
Exterior of 121 Riverside Drive, a San Bruno home sold by Nestor Icaza
121 Riverside Dr, San Bruno · Sold
Exterior of 328 Heather Way, a South San Francisco Peninsula home sold by Nestor Icaza
328 Heather Way, South San Francisco · Sold
Exterior of 471 Markham Avenue, a San Bruno home sold by Nestor Icaza
471 Markham Ave, San Bruno · Sold

What your selling plan covers

Three decisions determine most of your outcome.

Pricing, preparation and presentation. Your plan addresses each one for your specific property before you commit capital or sign a listing agreement.

Pricing grounded in comparable sales

I analyze recent nearby sales, adjust for size, condition and lot, and give you a defensible price range with the reasoning behind it.

Preparation that earns its return

Some improvements return more than they cost; many do not. I identify the ones the market will reward and can manage the contractors for you.

Marketing aimed at the right buyer

Architectural photography, floor plans, 3D tours, cinematic video and open houses buyers remember, followed by disciplined negotiation of price and terms.

Recent San Bruno work

2990 Medina Drive, Monte Verde

Held by one family for more than 60 years, this three-bedroom Monte Verde home needed to be positioned around what made it rare: a light-filled central atrium and refinished hardwood floors. It went into contract quickly. I represented the seller; sold June 2026.

Selling a long-held family home involves decisions that go beyond price. How I guide families through them.

Central atrium of 2990 Medina Drive, a Monte Verde San Bruno home sold by Nestor Icaza
Video thumbnail: Listing reel: 2990 Medina Dr, Monte Verde, from Nestor Icaza, San Bruno and Peninsula real estate broker
Listing reel: 2990 Medina Dr, Monte Verde Video · May 2026 · Watch on Instagram

San Bruno sold data

San Bruno sales by MLS area

Neighborhood-level figures tell you more than citywide averages. Your plan goes further still, using the most recent sales on and around your street.

Average sale price and days on market by San Bruno MLS area
MLS areaNeighborhoodAvg. sale priceAvg. days on marketPublished
513Pacific Heights$1,618,22327May 2025
514Monte Verde$1,616,1806Jun 2025
515Crestmoor Park 1$1,458,3339Dec 2025
516Crestmoor Park 2$1,651,92413Mar 2025

Source: Nestor Icaza's sold updates from MLSListings data, 2025. Figures are not guaranteed.

Reviews

In their words: what sellers experienced

Closing day

The best part of the job

Sellers and buyers on the day their transaction closed.

Nestor Icaza's clients holding a SOLD sign on closing day for their San Bruno or Peninsula homeNestor Icaza's clients holding a SOLD sign on closing day for their San Bruno or Peninsula homeNestor Icaza's clients holding a SOLD sign on closing day for their San Bruno or Peninsula homeNestor Icaza's clients holding a SOLD sign on closing day for their San Bruno or Peninsula homeNestor Icaza's clients holding a SOLD sign on closing day for their San Bruno or Peninsula homeNestor Icaza's clients holding a SOLD sign on closing day for their San Bruno or Peninsula homeNestor Icaza's clients holding a SOLD sign on closing day for their San Bruno or Peninsula homeNestor Icaza's clients holding a SOLD sign on closing day for their San Bruno or Peninsula home

Buying

Buying on the Peninsula rewards preparation.

A 30-minute planning consultation covers your budget, the neighborhoods that fit it, what makes an offer competitive in San Mateo County, and how buyer representation works under California law. You leave with clear next steps, whether or not we work together.

Video thumbnail: Feeling "not ready" to buy?, from Nestor Icaza, San Bruno and Peninsula real estate broker
Feeling "not ready" to buy? YouTube · Mar 2026
Video thumbnail: Things you'll regret not checking during your home inspection, from Nestor Icaza, San Bruno and Peninsula real estate broker
Things you'll regret not checking during your home inspection YouTube · Mar 2026

Investment and multifamily owners

Own a duplex, fourplex or rental home?

Income property is valued differently from an owner-occupied home. Buyers underwrite rents, expenses and lease terms as carefully as the building itself. I help you weigh selling now, selling later, or holding with professional management.

Selling two to four units

Valuation from income and comparable sales, a clean rent roll, considerate tenant-occupied showings, and outreach to owner-occupants and investors alike.

My multifamily approach

Sell or hold?

A side-by-side analysis of selling now versus holding: projected rent, operating costs, and your likely net position under each path.

Compare your options

Hold without the workload

If holding is the stronger choice, my property management company can oversee tenants, rent collection and maintenance on your behalf.

SF Peninsula Property Management

About Nestor

Peninsula-born. Grounded in San Bruno.

My career began in project management for a small development company, which shaped how I evaluate property and manage complex work. I was licensed in 2016 and now hold a California broker license. Clients consistently describe the same experience: clear explanations, no pressure, and every detail handled.

More about me

Who you'll work with

A small team, so you always know who is handling what.

Nestor Icaza, Broker, Nestor Icaza Real Estate, San Bruno

Nestor Icaza

Broker

Your main point of contact from the first call to closing. Nestor prices every home, builds each selling plan, and handles negotiations himself.

Angelo Regullano, Marketing, Nestor Icaza Real Estate, San Bruno

Angelo Regullano

Marketing

Angelo runs listing marketing: photography and video, how each home is presented online, and the social posts that get it in front of buyers.

Anna Ruste, Transaction Coordinator and Executive Assistant, Nestor Icaza Real Estate, San Bruno

Anna Ruste

Transaction Coordinator and Executive Assistant

Anna keeps every transaction on schedule, from disclosures and contingency deadlines to escrow and lender updates, and manages Nestor’s calendar.

Complimentary and confidential

Understand what your home could sell for, and what to do before you list.

Share the address and I will review it personally, then follow up within one business day.