Nestor Icaza
Broker
Your main point of contact from the first call to closing. Nestor prices every home, builds each selling plan, and handles negotiations himself.
San Bruno · San Mateo County
I'm Nestor Icaza, a Peninsula-born real estate broker. For single-family homes and two- to four-unit properties, I prepare a personal valuation from recent comparable sales, then outline the improvements worth making, your projected net proceeds, and a strategy for bringing the property to market.
Prepared personally, not generated by an algorithm. Complimentary, with no obligation to list.
What your selling plan covers
Pricing, preparation and presentation. Your plan addresses each one for your specific property before you commit capital or sign a listing agreement.
I analyze recent nearby sales, adjust for size, condition and lot, and give you a defensible price range with the reasoning behind it.
Some improvements return more than they cost; many do not. I identify the ones the market will reward and can manage the contractors for you.
Architectural photography, floor plans, 3D tours, cinematic video and open houses buyers remember, followed by disciplined negotiation of price and terms.
Recent San Bruno work
Held by one family for more than 60 years, this three-bedroom Monte Verde home needed to be positioned around what made it rare: a light-filled central atrium and refinished hardwood floors. It went into contract quickly. I represented the seller; sold June 2026.
Selling a long-held family home involves decisions that go beyond price. How I guide families through them.
San Bruno sold data
Neighborhood-level figures tell you more than citywide averages. Your plan goes further still, using the most recent sales on and around your street.
| MLS area | Neighborhood | Avg. sale price | Avg. days on market | Published |
|---|---|---|---|---|
| 513 | Pacific Heights | $1,618,223 | 27 | May 2025 |
| 514 | Monte Verde | $1,616,180 | 6 | Jun 2025 |
| 515 | Crestmoor Park 1 | $1,458,333 | 9 | Dec 2025 |
| 516 | Crestmoor Park 2 | $1,651,924 | 13 | Mar 2025 |
Source: Nestor Icaza's sold updates from MLSListings data, 2025. Figures are not guaranteed.
Reviews
Listed as-is first, then took the advice
★★★★★Before listing, he suggested a few upgrades and staging tips to maximize the home's appeal, but I was hesitant due to budget constraints. Initially, we listed the home as-is and received an offer at asking price, but I was hoping for more. Thankfully, while the home was still on the market, we managed to make the recommended updates and stage it. As a result, we received two additional, much higher offers. Had I followed Nestor's advice from the beginning, I would have saved two months of mortgage payments and avoided unnecessary stress.
San Bruno, after another agent could not sell it
★★★★★Nestor sold my house in San Bruno and he's the best agent I have ever worked with. I was originally working with another agent but they weren't able to get the job done after months of working with them. [...] He made some great recommendations of fixing the front landscaping and did a taco party at the open house. We got 6 offers for our house in less than 2 weeks. Then he negotiated with the top offers and got us an additional $18k. We trusted him, took his advice, and it paid off.
Parents' home of 50+ years
★★★★★When it was time for my parents to sell their home of 50+ years, we interviewed several realtors who presented their plan to us. Nestor's approach was by far the most extensive and thorough. [...] Everything Nestor promised to do, he did. While we were hesitant on some renovation work, we ultimately went with all his suggestions and it paid off. In 12 days and 2 open house weekends, over 100 groups came through and spoke glowingly of the home. Multiple offers were made and Nestor ensured we had a smooth close.
Selling a late relative’s home
★★★★★It was a tough decision as the property belonged to a relative that had recently passed away. Nestor was kind, compassionate and not pushy at all. He told us what he would do and he followed up! [...] His knowledge of what was needed to upgrade items in the house was outstanding (even though we didn't feel exactly how he did about replacing lighting etc., we came to find out that he was right and the upgrades he recommended help to get the highest price for this property!). Go with this guy - he's good!!!!
Prep that paid for itself, South San Francisco
★★★★★From our first meeting, Nestor took the time to understand my goals and laid out a clear, strategic plan to prepare, price, and market the property. He set me up with excellent roofers who did amazing quality work for a wonderful price, which increased my profit tremendously. His advice on staging and timing was spot on [...] Thanks to Nestor's expertise and strong negotiation skills, we accepted an offer well above asking price and closed the sale quickly and efficiently.
When the move is personal
★★★★★This was not an easy move for my wife and I, we had 20 or so years of stuff we had to either part, sale or move to our new location. Nestor, helped us with all of this from holding garage sales, packing ,and recommending contractors for our current house to movers for our new house. [...] The sale of a home is just not financial to us, it is very personal and emotional and I had full trust in Nestor, and this is coming from a person with trust issues.
A seller who had done this before
★★★★★Having sold and purchased real estate before, I had my own requirements in a broker for my recent home sale. But Nestor met and exceeded all of those requirements. He is thorough and competent; he is reliable and trustworthy; and above all his attitude is steady and helpful. My sale was a difficult one, but Nestor never wavered in his support and skillful guidance.
Sold in the slow season, then moved out of state
★★★★★Nestor is a reliable and trustworthy agent. He had my house sold during the slowest Christmas season in just one week. The deal went so smoothly and I had no headache at all. We are so happy and moved to another state. And he helped us take care of the cleaning things after we moved.
Prepared and sold while the owners were away, Pacifica
★★★★★Nestor did all this work--basically acted as a project manager--while we were on vacation. He is amazing. [...] We spruced up the yard, it showed for two weekends, and we had several offers. I can't think of a smoother transaction. Everything Nestor said would happen happened. He gave us a timeline that was accurate.
Closing day
Sellers and buyers on the day their transaction closed.







Buying
A 30-minute planning consultation covers your budget, the neighborhoods that fit it, what makes an offer competitive in San Mateo County, and how buyer representation works under California law. You leave with clear next steps, whether or not we work together.
Investment and multifamily owners
Income property is valued differently from an owner-occupied home. Buyers underwrite rents, expenses and lease terms as carefully as the building itself. I help you weigh selling now, selling later, or holding with professional management.
Valuation from income and comparable sales, a clean rent roll, considerate tenant-occupied showings, and outreach to owner-occupants and investors alike.
My multifamily approachA side-by-side analysis of selling now versus holding: projected rent, operating costs, and your likely net position under each path.
Compare your optionsIf holding is the stronger choice, my property management company can oversee tenants, rent collection and maintenance on your behalf.
SF Peninsula Property ManagementAbout Nestor
My career began in project management for a small development company, which shaped how I evaluate property and manage complex work. I was licensed in 2016 and now hold a California broker license. Clients consistently describe the same experience: clear explanations, no pressure, and every detail handled.
More about meA small team, so you always know who is handling what.
Broker
Your main point of contact from the first call to closing. Nestor prices every home, builds each selling plan, and handles negotiations himself.
Marketing
Angelo runs listing marketing: photography and video, how each home is presented online, and the social posts that get it in front of buyers.
Transaction Coordinator and Executive Assistant
Anna keeps every transaction on schedule, from disclosures and contingency deadlines to escrow and lender updates, and manages Nestor’s calendar.
Complimentary and confidential
Share the address and I will review it personally, then follow up within one business day.